This worthy new initiative quickly sprang into being through the efforts of a tireless group of volunteers and the vision of Maggie Baird, actress, screenwriter, and singer-songwriter. Support and Feed synergizes volunteers, partnerships, funding, and other resources to purchase meals from plant-based restaurants and deliver them to people disproportionately impacted by the coronavirus crisis. Operating in Los Angeles, New York, and Philadelphia, they are effectively reaching vulnerable, distressed, and marginalized and/or BIPOC communities through partnerships with vetted organizations such as homeless and women’s shelters, family and children’s programs, food banks, senior centers, LGBTQ programs, and community centers. By supporting the small business community and all who contribute to it, from the farmers to the restaurant staff, Support and Feed puts nutritious, plant-based meals on the table for individuals and communities struggling with food scarcity and nutrition deserts. They are increasingly committed to using their platform to raise awareness and educate the public at large about the importance of a plant-based diet to attack the climate crisis & support the health of people and the planet. The S&F team is on-track to facilitate delivery of 45,000 meals with donations received so far, and carry their message forward through virtual events, social media campaigns, and strategic partnerships, sponsorships and stakeholder relationships to expand knowledge, reach new communities, and track outcomes and achievements.